Question 2: How does your media product represent a particular social group?


Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

Front Cover

My final product conforms and develops conventions of real media products as shown on the ‘We Love Pop’ magazine. The conventions of a typical magazine are evident in my final product for example the use of a masthead, bar code, puff and sell lines were included in the production process.

However, some aspects of my magazine challenges the typical features of a pop magazine, one of them being race. My magazine challenges the dominant usage of white models/artists because the model I selected was black and this would therefore allow my magazine to target a wider audience that includes black audiences.

I conformed the hegemonic representation of artists on the front cover of my magazine by selecting images that were in high key lighting, showed direct mode of address and showed my model making inviting facial expressions to make her seem more friendly and welcoming.

Furthermore, the house style that I have created reflects the colour palette used by existing media products because they are bright and are engaging for the teenage audience which tends to be the primary audience demographic for real pop magazines. I identified the use of speech bubbles in magazines so I took inspiration from the existing magazines and included my own.

Conclusion: I believe that my magazine adheres the conventions of a Pop music magazine. I developed a house style that would appeal to my target audience and I challenged the hegemonic representation of white models in Pop magazines.

Contents Page
As you can see the contents page that I have created conforms to the conventions of an existing magazine by the layout of the page. I used quotes and page references to direct the reader. Conventions such as regular stories and the cover story are distinguishable by the use of colour and are position next to the cover story.
Also the use of posters are novelties that are advertised in music adverts hence why I created my own using photographs taken by the paparazzi of famous pop stars at the bottom of the page.
I was inspired by the use of geometric shapes and warms colours to help create a more sophisticated appearance.
Furthermore, I was able to develop my summer themed house style by using warmer colours as seen on the front covers.

Double Page Spread

My double page conforms to the conventions as seen on real media products such as the established ‘We Love Pop’ magazine. I included the name of the magazine, page number, social media links, quotes and highlighted text which help to construct the layout of the double page spread.

On the other hand, it is noticeable that I had chosen to take a more independent approach by exploring with more colours such as yellow and red along with geometric shapes as seen on the front cover and the contents page which contributed to the sophisticated appearance of the magazine. I decided to use a medium shot which did not feature direct mode of address from the model which challenges the typical use of full body shots and direct mode of address that are selected as the final shots for existing double page spreads.




Feedback/Focus Group

How did the feedback I received from my target audience impact my final design?

Front Cover

  • I was told that the masthead for my magazine was “appropriate” and that the masthead suggested the genre was Pop music. However, on a few occasions it was recommended that I should change the colour of the masthead. I changed the colour from black to an indigo colour and I feel that the change was necessary because it made the magazine more eye-catching for the audience. In addition the connotation of the colour suited the theme of the magazine too, for example the vibrant colour suited the summer theme because the colour blue has connotations of water.



Contents Page

  • The responses from my target audience show me that the images I had selected needed to be changed. This is because the images were not engaging enough because they had no direct mode of address. On a positive note, my feedback shows me that the audience saw the relationship between the magazine content and the Pop genre which implies that I was successful in the construction of the music magazine.



Double Page Spread

  • My feedback from my target audience informed me that the content in the DPS needed to be improved. There were quite a few grammatical errors which were amended in my final product. Furthermore, I was able to show more understanding of the Pop genre by referring to an existing record label and by making the Artist seem more believable by naming a few of her songs. The audience felt as though the images that I used linked to the front cover and are therefore “clear and appealing”.