This process shows the way that I was able to edit appearance of my cover artist. I wanted to enhance the artist’s attractiveness by whitening his teeth by outlining the shape of his teeth with the ‘calypso tool’, increasing the ‘feathering’ section and then smudging the image to create natural looking white teeth.
After gaining feedback from my target audience I was able to identify areas that needed improvement. These areas included: the sell lines, cover artists, puff and posters. The house-style of my magazine was unclear to the reader so I made sure that the same colours were used on the front page. I developed the puff by changing the colour to black and I used a plain, sans-serif font called ‘Arial’ to draw the attention of the reader. This showed me that dark colours can be used to effectively highlight specific texts because this contrasts with the saturated colour palette of my magazine. By manipulating the size of the images for the poster package at the bottom of the page I created a dynamic and engaging group by layering my original images behind on another. This is usually seen in Pop magazines to create the sense of inclusion and warmth derived from consuming Pop culture.
This is the progression of my magazine front cover, contents page and double page spread (DPS). For the front cover of the magazine I made sure that the notable conventions of the magazine such as the bar-code, issue number and sell lines were visible. I decided to stick with the a white background for my front cover because this helped to make the image stand out to the audience. Since the aim of the magazine was to promote the cover artist, the picture that I selected was centrally framed to connote his importance. The image saturation was increased lightly to create a warmer image which had the effect of brightening the models skin which makes him look more youthful and vibrant to appeal to my young, mainstream, target audience.
My contents page included a variety of different shots to make the page look more appealing for my target audience. Quotes were placed under the pictures to draw the reader in.
The double page spread features an interview with the cover artist. The left page is where the question and answer section will go therefore for clarity I enlarged the text and changed the questions to dark blue and created columns to make the reading experience easier. The costume worn by the cover artist is the same as the one seen on the front cover so this shows the continuation of the house-style throughout the magazine.
After completing my drafts for my magazine I went around with the designs so I could find out what my target audience thought about the magazine. Some for the people that I went to stated that they couldn’t identify the house-style of the magazine because the front cover uses the colour red when this doesn’t appear on the DPS. Some people also pointed out that small details like the number boxes on the contents page could be improved, they felt as though the colour pink was over used because the square in the background was also pink. On a positive note, the feedback showed me that I was going down the right path into constructing my magazine because the pictures, colours and dense page composition were similar to existing magazines.
The images that I selected for my magazine were chosen because their clarity. The images came put really well because I used a DSLR camera in a studio setup with light stands facing the models. These images show the models making a variety of facial expressions and gestures which is usually shown in pop magazines so I have conformed to the stereotypical conventions of mainstream pop magazines in this aspect. However, by casting models from Black and Asian ethnic minority backgrounds I have been able to challenge the stereotypical representation of white artists being the exclusive features in pop magazine. As a result, this alternative representation creates the opportunity of targeting a new audience demographic of black and Asians which which is not usually explored in this genre.
The images that I have rejected are unclear and dull as a result of poor light and focus on the subject. Consequently, this means that the images were unsuitable for the pop magazine because they did not reflect the positive tone that I was trying to create. Furthermore, the poses made by the model could have been taken more into consideration which is another reason why they were not selected.