This post is of sketches that I have made of a desired layout for the Pop magazine. I used Photoshop to construct my sketches and the sketches will be used to help the construction of the Pop Magazine. The typical magazine conventions are evident in the sketches so that the audience of the magazine can easily identify what my product is. By completing this task the construction process will be a lot easier as I am able to get a rough idea of where images and text will be positioned therefore I can make changes to the layout to ensure that the content is clearly presented.
After conducting research on existing pop magazines I have been able to identify the ways companies use colour schemes to create visually appealing magazines. One of the conventions was the continuation of a single housestyle throughout the magazine to give the magazines a professional and organised structure. This prompted me to use digital platform called ‘Adobe Kuler’ which contains various colour palettes; I create the one above by adjusting the colour wheel online. The colours that I selected are bright, primary and secondary colours which are typically seen on existing magazines therefore this shows how I am adhering to the hegemonic conventions of the Pop genre.
The purpose of the colours isn’t just to bring life to a page, these colours convey specific meanings to the target audience. For instance, the colour pink has connotations of love and fragility therefore this helps to connote femininity which is reflects the stereotypical young, female readership of Pop magazines. Similarly, the other colours: blue, yellow and orange have positive connotations including peace, vitality and warmth. These colours will help signify the summer theme of the magazine since it is a summer edition that will be released.
As I am near the construction process of my music magazine I have started to select and shortlist the types of typography that I will use for my front cover. After downloading these fonts and experimenting with there sizes and colours I have chosen to use the ‘Droidiga’ font for the masthead of my magazine. This font is eye-catching and has a distinctive appereance since the letter ‘o’ in masthead has an accent underneath, I feel as though this is appropriate for my target audience because it is bold and unique which will complement the youthful tone of the pop genre.
- From the questionnaire that I have conducted i have gathered responses mainly from a male audience which does not correspond to the predominantly young, female demographic/target audience for the Pop genre. Consequently, I know that my music magazine must appeal to female demographic.
- From the questionnaire it is evident that the audience felt that a magazine less than £4 was most desirable. on the other hand, I know that a high quality magazine would charge at least £5, this means that I will have to dismiss the desired price of my target audience for one that reflects the price of a competitive, high quality, Pop magazine.
- A large majority of my target audience preferred the Pop magazine to feature a colour palette consisting of Pink, Blue and Black. This means that my Pop magazine should feature these colours in the magazine construction or at least 2 of the colours listed. If I were to improve the question asked, I would have made it an open question so that the participants can list a variety of preferences instead of choosing from a limited amount of responses (improving the qualitative data gathered from my target audience).
- Lastly, over 40% of my target audience believed that the name of the magazine should be called ‘Poptastic’ because it incorporated the name of the genre and would be most identifiable by my target audience. however, the data collected was also limited therefore I were to use an open question to gain qualitative data more choices can be made.
Link to Questionnaire: https://www.surveymonkey.com/r/PHP999C
Summary: This post will show my analysis of two music magazines from the Hip-Hop/Rap genre. The purpose of this is for me to identify conventions that are different to the genre that I have chosen to study.
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